Steve Lesnard on Using a New Product’s Storyline to Introduce It to the Market Successfully

The art of global brand marketing in the new digital age is no longer as straightforward as traditional marketing used to be. With the adoption of digital and social media platforms, Steve Lesnard can attest to significant changes in strategies used to introduce new products to the market. However, these strategies can prove counterproductive when not used properly. At the heart of product introduction are two key principles in getting the whole process right by articulating the clear benefits and value addition to consumers’ lives.

The first step is keeping it simple by getting the storyline right to make the product memorable. This process may sound easy but outlining what is fresh and superior while highlighting clear benefits to consumers who are not conversant with the given product is not that simplistic. To deliver on this aspect, marketing teams should pay attention to the most relevant and innovative aspects of the product they want to communicate.

To Steve Lesnard, Apple offers one of the best examples in this regard using its advertising slogan promising to put more than ten thousand song in a user’s pocket. The company cut to the chase by focusing on the exact value to the consumer, setting apart the iPod as the go-to product when other companies concentrated on highlighting complicated technical advancements, not of interest to potential clients. By showing those seeking to enjoy their music on the go how to do so in a convenient manner, the iPod proved to be the exact product such consumers were looking for.

The other principle revolves around making the product real by bringing it to life. Here, the focus is on consumer experience — the best way to do this tying the product’s storyline to the right context using different media. Here, the use of videos is a great idea since not only do they allow you to highlight the product’s best features using today’s vibrant and dynamic marketing tools, but they also leave a lasting effect on potential customers’ minds. Brands can make this better by highlighting consumer testimonies.

Steve Lesnard urges you to take a look at Yeti in this case. Yeti joined an already established market but still broke through the industry by connecting the use of its coolers to the outdoor lifestyles of its products ambassadors. These ambassadors were keen on either keeping their drinks cooler or warmer for longer. As such, the company struck a chord with other consumers who were looking to solve the same problem.

For any new product marketing campaign, using creative ideas to bring the product to life while highlighting the clear benefit to the consumer, and directly linking it to an ambassador’s way of life, will almost always guarantee you success.

Annual Web Design Show Hosted By Academy of Art University

Each spring, the Academy of Art University holds an annual event for web design. During the event, students are able to showcase their work and projects. This helps them get jobs from employers in the industry. The show has been a common event that the school has held for the past few years. Any student who wishes to attend this event, will need to produce good quality work so that it can best represent the program and their individual abilities.

When students learn web design as the Academy of Art University, they learn a variety of things such as basic code, visual design and motion graphics. Each of these aspects of web design help students get a well rounded education on how to build appealing websites. They are taught by highly knowledgeable faculty members who have experience in the field themselves. As a result, students are in position to get the latest information about how to create websites that will stand out. Due to the quality of the program, many students have been able to impress companies in the technology industry. Their work has appealed to many companies who are always looking to hire talented web designers.

The Academy of Art University is a private educational institution that specializes in providing courses in artistic occupations. This college is located in San Francisco, California and is one of the city’s top educational institutions. Students are able to learn a variety of fields such as architecture, graphic design, art, photography and fashion design. There are many instructors who are experienced in the field they teach and therefore teach students the coursework. Anyone interested in attending the Academy of Art University can either live on campus or attend online. There is also a cafeteria where students are able to have multiple meals per day. Therefore the Academy of Art University is similar to a typical college in terms of environment and curriculum.

Boraie Development

Boraie Development Partners with Shaquille O’Neal in their Newark Project

Boraie Development is a property management company in New Jersey and has been in business for more than 30 years. Its vision is to innovatively maintain and improve the aesthetic value of each property. Developing and managing the property is done on an on-going basis as per the commercial and residential needs.

Boraie Development manages The Aspire in New Brunswick, a project that features 238 ultra-modern residential units. The apartment complex is blocks away from the Train Station. There is also a 24/7 doorman lobby and an attached parking facility with immediate elevator access to the lobby

As a resident of The Aspire, you will get to enjoy the services of the progressive fitness center that also comes with a yoga space. There is a thrilling club where you can go for work, play, or rest. You will also get to enjoy a gorgeous rooftop sundeck that is complemented by the garden designed with an outdoor BBQ space.

Boraie Development is a lead developer in New Jersey who was able to partner with Shaquille O’Neal, the 7’1″ former Phoenix Suns’ center. The retired basketball player aims to develop his home town as a way of giving the youth an interesting place to spend their spare time and engage in productive ventures. When talking about the project, Mr. O’Neal observes that this will keep the youths busy so they don’t engage in criminal activities. O’Neal is looking to transform Newark in both structure and from a moral perspective.

This partnership deal between O’Neal and the Boraie family will see the building of a 25-story condominium tower right in the heart of Newark. The project is worth $90 million and it features a Performing Arts Center that is designed to sit across the Passaic River. The building complex is set to be 275 feet high, which means that it qualifies as the third tallest structure in Newark. The advancement of this project has had a positive effect on the society, not to mention its symbolic impact.