Doe Deere has always had a love for creativity and entrepreneurship. At a young age, she was going around her town selling semi permanent tattoos to neighbors and friends. She hoped to have a successful career in the fashion and design industry, so she moved from Russia to New York to do so. She was in a band while in New York. She met her husband in the band.
Doe sought to find bold makeup colors in order to match her clothing. She couldn’t find it, and so she decided to create it. She fell in love with creating her own makeup, and decided that it was her true passion, so she decided to give it a shot.
Even though the odds seemed against her in creating an all online makeup line, she did it anyways. In 2008, she launched Lime crime, which features fewer products than it has now. In order to promote her products she made makeup tutorials for her blog using her own makeup, which really sparked her fans to grow an interest. She also did special prize giveaways, which also sparked her fans interest. Business started to pick up and the rest was history.
Doe is known as the unicorn queen of the makeup industry. She recreated fairytales and put them into her makeup. She twisted the two and created every little girls dream. Her products are unique and fun. Each product has a unique name. Doe’s love for fairytales is poured out throughout her work. In being herself, her creativity and individualism has helped her achieve her dreams. She loves her work, and wants to continue to create new makeup that everyone will love and enjoy.
Lime Crime also promotes love and equality for all creatures. Their products are all cruelty free and are certified vegan. This means that the makeup they produce is not tested on animals, and no animal ingredients or byproducts are used in creating Lime Crime’s products.
Lime Crime features matte lipsticks, highlighter, eyeshadow, metallic lipstick, glittery diamond crushers lip gloss, makeup brushes, semi permanent hair dye, and more. Their products are unique, fun, and daring. But Doe doesn’t plan on stopping there. She plans on creating more makeup and mixing it with creative fairytales. She is excited to see what the future hold for Lime crime, and to see where the journey will take her. She is always looking for products that her customers will be pleased with.
Follow Doe Deere on Instagram.