Steve Lesnard on Using a New Product’s Storyline to Introduce It to the Market Successfully

The art of global brand marketing in the new digital age is no longer as straightforward as traditional marketing used to be. With the adoption of digital and social media platforms, Steve Lesnard can attest to significant changes in strategies used to introduce new products to the market. However, these strategies can prove counterproductive when not used properly. At the heart of product introduction are two key principles in getting the whole process right by articulating the clear benefits and value addition to consumers’ lives.

The first step is keeping it simple by getting the storyline right to make the product memorable. This process may sound easy but outlining what is fresh and superior while highlighting clear benefits to consumers who are not conversant with the given product is not that simplistic. To deliver on this aspect, marketing teams should pay attention to the most relevant and innovative aspects of the product they want to communicate.

To Steve Lesnard, Apple offers one of the best examples in this regard using its advertising slogan promising to put more than ten thousand song in a user’s pocket. The company cut to the chase by focusing on the exact value to the consumer, setting apart the iPod as the go-to product when other companies concentrated on highlighting complicated technical advancements, not of interest to potential clients. By showing those seeking to enjoy their music on the go how to do so in a convenient manner, the iPod proved to be the exact product such consumers were looking for.

The other principle revolves around making the product real by bringing it to life. Here, the focus is on consumer experience — the best way to do this tying the product’s storyline to the right context using different media. Here, the use of videos is a great idea since not only do they allow you to highlight the product’s best features using today’s vibrant and dynamic marketing tools, but they also leave a lasting effect on potential customers’ minds. Brands can make this better by highlighting consumer testimonies.

Steve Lesnard urges you to take a look at Yeti in this case. Yeti joined an already established market but still broke through the industry by connecting the use of its coolers to the outdoor lifestyles of its products ambassadors. These ambassadors were keen on either keeping their drinks cooler or warmer for longer. As such, the company struck a chord with other consumers who were looking to solve the same problem.

For any new product marketing campaign, using creative ideas to bring the product to life while highlighting the clear benefit to the consumer, and directly linking it to an ambassador’s way of life, will almost always guarantee you success.

Annual Web Design Show Hosted By Academy of Art University

Each spring, the Academy of Art University holds an annual event for web design. During the event, students are able to showcase their work and projects. This helps them get jobs from employers in the industry. The show has been a common event that the school has held for the past few years. Any student who wishes to attend this event, will need to produce good quality work so that it can best represent the program and their individual abilities.

When students learn web design as the Academy of Art University, they learn a variety of things such as basic code, visual design and motion graphics. Each of these aspects of web design help students get a well rounded education on how to build appealing websites. They are taught by highly knowledgeable faculty members who have experience in the field themselves. As a result, students are in position to get the latest information about how to create websites that will stand out. Due to the quality of the program, many students have been able to impress companies in the technology industry. Their work has appealed to many companies who are always looking to hire talented web designers.

The Academy of Art University is a private educational institution that specializes in providing courses in artistic occupations. This college is located in San Francisco, California and is one of the city’s top educational institutions. Students are able to learn a variety of fields such as architecture, graphic design, art, photography and fashion design. There are many instructors who are experienced in the field they teach and therefore teach students the coursework. Anyone interested in attending the Academy of Art University can either live on campus or attend online. There is also a cafeteria where students are able to have multiple meals per day. Therefore the Academy of Art University is similar to a typical college in terms of environment and curriculum.

Boraie Development

Boraie Development Partners with Shaquille O’Neal in their Newark Project

Boraie Development is a property management company in New Jersey and has been in business for more than 30 years. Its vision is to innovatively maintain and improve the aesthetic value of each property. Developing and managing the property is done on an on-going basis as per the commercial and residential needs.

Boraie Development manages The Aspire in New Brunswick, a project that features 238 ultra-modern residential units. The apartment complex is blocks away from the Train Station. There is also a 24/7 doorman lobby and an attached parking facility with immediate elevator access to the lobby

As a resident of The Aspire, you will get to enjoy the services of the progressive fitness center that also comes with a yoga space. There is a thrilling club where you can go for work, play, or rest. You will also get to enjoy a gorgeous rooftop sundeck that is complemented by the garden designed with an outdoor BBQ space.

Boraie Development is a lead developer in New Jersey who was able to partner with Shaquille O’Neal, the 7’1″ former Phoenix Suns’ center. The retired basketball player aims to develop his home town as a way of giving the youth an interesting place to spend their spare time and engage in productive ventures. When talking about the project, Mr. O’Neal observes that this will keep the youths busy so they don’t engage in criminal activities. O’Neal is looking to transform Newark in both structure and from a moral perspective.

This partnership deal between O’Neal and the Boraie family will see the building of a 25-story condominium tower right in the heart of Newark. The project is worth $90 million and it features a Performing Arts Center that is designed to sit across the Passaic River. The building complex is set to be 275 feet high, which means that it qualifies as the third tallest structure in Newark. The advancement of this project has had a positive effect on the society, not to mention its symbolic impact.

Gino Pozzo’s Incredible Record In The World Of Football And His Ongoing Project At Watford Football Club

Gino Pozzo is a well known name in the football world with his indisputable record of taking over low ranked football teams and transforming them into top competitive teams in their respective home leagues. He is the current owner of Watford Football Club that plays in the English Premier League. He is an individual who was raised in a family that was passionate about football in Italy. His father even owned the Udinese, a football club based in Italy.

In his early adulthood, Gino Pozzo went to the United States of America where he pursued attained his Masters degree from Havard University. When he got engaged to a Catalan companion, he moved to Spain where he lived for two decades before going to England to be involved in the day to day running of his newly acquired football club, Watford. Gino Pozzo has been a force to reckon with as a result of the efforts and his ability in helping the family owned businesses expand globally especially sports interests.

When he took over Watford in 2012, the club was playing in the Fourth Division league, but with his able leadership and scouting prowess and know how, Watford now plays in the English Premier League which is well known globally to be one of the best league. His impact at the club is very evident with the the tremendous transformation he has brought to the club which continues to competitively play in the Premier League up to date. He has been hailed by many to be one of the best club owners globally. He continues to invest in the club to ensure that the loyal fans continue to enjoy the club they love as well as increase its fan base globally.He has proved over the years his great management skills in what he does.

Robert Deignan builds ATS Digital Services

Robert Deignan is a highly experienced business person in the United States. For close to two decades, he has been in the tech industry trying to provide services to the people. He understands that this is a sector where very few are experienced or have the skills needed to resolve some of the challenges they encounter. Technology is getting advanced by the day, and as a result, users need to stay up to date with what is happening. However, not everyone has the capacity to keep up with every new technology. At times, it goes down to personal initiatives. There are others who would be interested in learning how this industry behaves but have no knowledge. It is such people that Robert Deignan is looking out to assist.

With his knowledge, he knows that millions of people around the world are looking for companies that can help them resolve tech issues they might be facing with their gadgets. However, there are very few experts who are there to assist. In fact, many manufacturers do not have established customer care services to help customers who encounter challenges with their devices to get assistance. Robert Deignan has started a company that will offer all kind of tech solution under one roof. No matter the issues you are facing, consider contacting ATS Digital Services, the company that Deignan has started to help customers with tech solutions.

From a young age, Robert Deignan wanted to become a successful business person. He tried everything he could to know how to operate a successful business. He came up with a plan while in the university that would allow him to get the gist of running a company at an early stage. He started a company to offer some tech solutions, and although it did not perform well, it helped him to understand what is needed to become successful.

Robert Deignan later joined a company that allowed him to learn the importance of customer services. After learning what the customer wants, he decided to start his own business that would offer all services that customers would need.

Rick Cofer: A Lawyer With a Heart

A successful criminal defense attorney named Rick Cofer has a history of providing for the city of Austin and its whole community. He has been serving the less fortunate and has been very genuine and supportive to the LGBTQ community. Cofer has been dedicated to building opportunities in order to help others to live a better life and since he is a Texas Health Action and Kind Clinic board member, he firmly believes that through their service, change can happen in the city of Austin.

Rick Cofer is a firm believer that people deserve and need personalized defenses in the court of law. Thus, he also believes in improving the lives of others especially the LGBTQ community of Austin. He is very passionate when it comes to being open and being there for the needs of others.

Support the LGBTQ Community

The city of Austin is known for its diversity and range of the population. It is a city that attracts a lot of tourists because of the vibrant destinations and the hospitality of the people residing in the state and those who live in the country. Austin is well-known for its friendly and open-minded nature which is why it became a popular place to live specifically for the people who are part of the LGBTQ.

In addition to this, the city also aims to prioritize more comprehensive and affordable health care. Last October 2018, Rick Cofer Law was the main sponsor for the Kind Clinic in Austin in setting up a Halloween ball for the benefit of every individual part of the LGBTQ community and for their healthcare needs and requirements. Despite being open to various pride month events, and clubs that specifically cater to the LGBTQ community within the area, they felt that there is something missing which is the security of their health and wellness.

Rick Cofer saw the need for funding in terms of safety, food, and shelter. Statistics from a recent study of Texas Pride Impact Funds showed that the population of the LGBTQ are in need of the following mentioned. On the other hand, the Texas Health Action and Kind Clinic continues to provide health care and also emphasizes on the sexual health of the whole community, both straight and gay people. They saw the importance of addressing the sexual health needs.

Knowledge, Inclusion, Nurture, and Dedication. That is what the word Kind stands for and the meaning behind the four helps people understand of what the doctors and the clinic believe in, as well as how they will provide the necessary treatment and care for the community and the LGBTQ. The clinics will be able to give the right amount of care to their patients, regardless of identity, age, sexual orientation, income, and race.

The Success Of The Go-getter, Heather Parry

Heather Parry is a self-driven, passionate and a hard working lady. Parry is the founder of the Nation production, a giant in the film and television division of the live entertainment. She launched this company in 2015 after working in several production companies. Heather started small as a worker at the MTV news, and due to her relentlessness, rose up the ranks to the West Coast Bureau Chief. At this position, she directed several famous movies making her an asset to the organization. Heather left MTV, to join the Sandler’s Happy Madison production. She worked as the head of the film and was so productive. One of the famous movies she worked on was ‘the happy bunny.

Heather Parry

Heather believes that teamwork is the key to success and this is seen by how she runs the company. Parry feels every person in the art field has different unconventional angles and all should be given an opportunity to expound on their viewpoints. Apart from parry’s zeal. Her contact list plays a significant role in her company. This list of contact was created when she worked for the MTV news desk, and via this list, she can get more information on various projects.

Heather’s current objective was to maximize her assets to promote music-related films. It’s from this objective that Nation productions had the opportunity to produce ‘A star is born’, one of the biggest film. Parry knew that Bradley Was to direct this film, and she saw an opportunity to produce it. Being the go-getter she is, she had dinner with Bill Gerber’s, and after him visiting the Nation’s media marketing desk, he was convinced that they would make it. Heather believes that opportunities are out there and it’s up to her to grab them.

Great Work of Clay Hutson

Clayton Hutson has made a lot of movement on the matter regarding the business in the scene of entertainment. There are a lot of things that he has put into the account and made the music industry be at the better level as far as the matter of the business is concerned. Clayton Hutson in his education specialized on the issues of the design and theatre. Most of the people were expecting him to follow that rout by the passion that he had in the music industry made him divert his dreams and become one of the best event organizers. The idea that Clay had regarding the artist made him recognized across the world. He implemented the concept by forming his company that deals with the organizations of the events around the globe. The central part that they had concentrated much was Europe. Clayton Hutson had been contracted by one of the known companies to be the project manager and producer, but he made a move to chase his dream and implemented the idea of forming his company. There are a number of the musicians that have gone through the hands of the Clayton Hutson. For instance, Kid and Pink are under his management. The factor that has made Clayton Hutson be one of the unique managers of the artists is the manner in which he plans his events and the time that he allows the artists to prepare themselves.

Furthermore, before the onset of any event, the team of Clayton Hutson does their stuff with a lot of consideration. The step is to allow them to have enough time to relax before setting themselves on stage. The areas that the company has managed to deal with include management and projects productions.

Clayton Hutson is one of the skilled businesspersons have laid down some of the major events across the world. The known one is Bleed Like Me which was held in the year 2005. This was to show the level of professionalism that the company owned by Clayton Hutson had progressed. The primary things that have pushed the work of the Clayton Hutson to the top id the resilience and hard work that he has in the music industry.

The Innovation of Dr. Sameer Jejurikar

Few plastic surgeons have credentials comparable to those of Dr. Sameer Jejurikar. A board certified surgeon, Dr. Jejurikar has more than two decades of experience helping patients meet their surgical needs. Dr. Jejurikar has built a reputation as a surgeon who puts the needs of his patients first. He is a respected member of the Dallas, Texas community and impacts many lives through his practice.

Dr. Sameer Jejurikar received his training at the University of Michigan medical school, one of the top medical schools in the nation. He received additional training in his specialty of aesthetic surgery at the the Manhattan Ear, Nose and Throat Hospital. Today his own practice focuses on cosmetic surgery for the face, eyes, nose and body. Currently Dr. Jejurikar works in the Dallas area where he has worked in several area hospitals including the Baylor Medical Center, the Forrest Park Medical Center and the Texas Health Presbyterian Hospital Dallas. Furthermore Dr. Jejurikar is a member of the prestigious Dallas Plastic Surgery Institute.

When he is not on the surgical table, Dr. Jejurikar spends lots of time helping others. For years he has been in a partnership with the non-profit group Smile Bangladesh. This group works together with Dr. Jejurikar to help children with cleft deformities in Bangladesh. Dr. Jejurikar peforms surgeries for these children for free. He considers it a privilege to help these kids.

Dr. Jejurikar’s work has been recognized on many occasions. In 2012 he was given the Compassionate Doctor Award. Around the same time he was the recipient of the Patient’s Choice Award by the American Registry. This award recognizes excellence in providing top notch care to patients. Dr. Jejurikar has also been published in many top medical journals which include the Journal of Surgical Research and Annals of Plastic Surgery. Already the owner of an impressive resume, Dr. Sameer Jejurikar appears set for many more years of success in the surgical world.

Herbalife Nutrition stock has upside potential in 2019 on increasing volume

As the 2019 trading season starts revving up, many traders and investors are working on formulating their investment plans for the rest of the year. One stock which has been receiving significant attention as of late is Herbalife. Analysts on average are predicting that HLF will reach $62.60 within the next 12 months. This would be a 7.52% move to the upside following a -1.24% downtrend starting the beginning of this year.

Volume to drive growth for HLF in 2019

Part of the reason that analysts believe Herbalife stock price is set to gain overall in 2019 is due to the expectation of increasing sales volume. This would continue a trend from 2018 which showed significant growth in sales volume which surpassed management’s projections in the third quarter of 2018. During this time period volume points increased 15% to 1,506.9 million which is the largest volume points growth year-over-year since 2012. Also sales volume showed double-digit growth within four of the five major markets for two quarters in a row.

Herbalife will capitalize on strong brand recognition

One of the main reasons for this increase in growth is the company’s strategy to keep a beat on changing consumer preferences and combining new products with an effective and proven direct sales business model. The company, during the third quarter of 2018, released 58 new products in more than 50 countries. With Herbalife products now available in over 94 countries across the globe, the company has gained strong brand recognition in the market which works perfectly with its direct sales business model. Due to many consumers having already been aware of Herbalife products without necessarily trying the product, the brand recognition will help to streamline the sales process for independent representatives and salespersons.

Direct sales model will bring repeat business

Another advantage of Herbalife’s direct sales business model is that this type of sales strategy emphasizes dealing with customers in a personal and direct way. Usually, independent salespersons will utilize their already-existent social networks to close sales. Therefore, salespersons will already have a certain level of trust and rapport with the customers. This can help make the products more appealing while also increasing the likelihood of repeat business.,9_IL.10,21_IC1146821.htm